Saul Bass was a highly influential graphic designer and illustrator throughout the 60s till the late 80s. He was born in 1920 in New York and studied illustration early on at the Art Students League in Manhattan. Saul is most well known for his cinematic title sequences and company logos. Such title sequences include: ‘The Man With The Golden Arm’, ‘It’s A Mad Mad Mad Mad World’ and Alfred Hitchcock’s ‘Psycho’. Some of the various companies that Saul Bass has designed logos for include: AT&T, Warner and Continental Airlines.
Here is the title sequence to ‘The Man With The Golden Arm’.
Here are also the logos Saul Bass designed for AT&T and Warner.
I have been a big fan of Saul Bass’ work for quite a while now and it’s all because of how he is able to evoke messages and emotions so easily through simple shapes and style. He has had a strong impact on my own artwork ever since I saw his title sequence for the film ‘Anatomy Of A Murder’. The way in which the shapes of the body are so simple and rough but clearly convey the object I always found interesting. These shapes are accompanied with great jazz music that matches in sync perfectly, this creates a fitting intro to the film as it matches the style very well.
This is the title sequence for ‘Anatomy Of A Murder’.
Saul Bass also created many great film posters that carry on the same style and emotion used in his title sequences.